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We Celebrate these Celebrity Businesses & their Commitments to People & Planet

Grove Collaborative (“Grove” or “the Company”), a leading sustainable consumer products company and Certified B Corp, announced today actress and entrepreneur Drew Barrymore has joined the Company as an investor and its first-ever Global Brand and Sustainability Advocate. 


Grove, fueled by a mission to transform the consumer products industry into a force for human and environmental good, has partnered with Barrymore to shed light on the severity of the plastic crisis and the urgent need for individuals and corporations to take immediate collective action to create a more sustainable future.

Ecoalf the Spanish sustainable apparel and footwear brand, and the actress and activist Gwyneth Paltrow have created the first joint collection Goop by Ecoalf, the lifestyle brand of Gwyneth Paltrow.


The impetus for this collaboration stems from Paltrow's admiration for the brand's mission and approach to sustainability. The Goop by Ecoalf collection is 100% vegan and includes timeless feminine styles inspired by the actress own style according to reinterpreted silhouettes, puffed sleeves and unique color combinations.

Drew Barrymore Joins

Grove Collaborative to

Build a  Plastic-Free Future

Other Amazing Celebrity Businesses Committed to Sustainability

A distinctive collection of sleepwear that strikes a balance between opulent comfort and social concern. It was launched in 2014 by actor and activist Robin Wright and her friend designer Karen Fowler. Its primary goal is to give back, consistent with Robin's continuous humanitarian activities in Africa.

Robin Wright

Studio 189, a business that supports and promotes African businesses, handicrafts, and traditional methods. The high-end fashion label's creations are produced in Africa by talented weavers, batik artists, and other traditional craftspeople. Studio 189 uses its platform to empower people in Africa through job development, education, skill training, and artisanal collaborations.

Rosario Dawson

The Honest Company, which offers green products for moms and newborns. According to the legend, Alba washed some of her gifts using a well-known detergent brand in 2008 following her baby shower for her first child, Honor. Immediately, she developed unsightly red welts. She devoted the ensuing years to studying the consumer products industry. 

Jessica Alba

The Stranger Things star is reaching a younger generation of future environmentalists with her brand Florence by Mills. The PETA-certified, ethical and cruelty-free label features skincare and makeup that are good for you and the planet. It is Brown’s first solo project outside the world of acting.

Millie Bobbie Brown

Woody's business, Step Forward Paper, produces paper using a wood fiber alternative to a tree pulp made up of 80% wheat-straw waste. To conserve trees, he has introduced a line of environmentally friendly paper. According to the actor, consumers will save one tree by switching from two packs of conventional paper to their product. Retailer Staples will sell the range in the US.

Woody Herelson

Katie Holmes has become an owner in Alterna Haircare.   "I'm really proud to be a part of this company—not only because the products are incredible, but because their accessible luxury and ‘free of’ philosophy really speaks to me," says Holmes. "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."

Katie Holmes

Recent Updates

Thor star Chris Hemsworth helped Hugo Boss become the first major fashion house to craft shoes from plant leather in 2019. Hemsworth joined the team as an ambassador as the company attempts to reduce energy consumption by 30 percent and lower its CO2 emissions.

Chris Hemsworth of Thor

In 2021, Aquaman's lead actor Jason Mamoa launched a sustainable sneaker brand that makes shoes from algae. Mamoa's So iLL works closely with BLOOM to create an eco-friendly shoe built to protect the planet.

Jason Mamoa of Aquaman

Environmentalist and Oscar-award Winning actor Leonardo DiCaprio entered the sustainable fashion market early when he invested in Allbirds in 2018. The sustainable shoe brand developed a shoe sole made of renewable sugar cane.

Oscar Winner Leo DiCaprio

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